California Privacy Notice
Your California Privacy Rights
At New Capital Financial, we value your privacy and are committed to protecting your personal information.
This California Privacy Notice explains how we collect, use, disclose, and share personal information of California residents and describes your rights under applicable California privacy laws.
Last Updated: May 15, 2025
California Residents Have Rights
Under California privacy laws, you may have the right to:
Know what personal information we collect
Access personal information we maintain
Request deletion of personal information
Request correction of inaccurate information
Opt-out of certain sharing of personal information
Exercise your rights without discrimination
1. Information We Collect
New Capital Financial may collect personal information that identifies, relates to, describes, references, or could reasonably be linked to an individual consumer or household.
Examples of information we may collect include:
- Name
- Email address
- Telephone number
- Mailing address
- IP address
- Device information
- Loan inquiry information
- Employment and income information provided by you
- Website activity and usage data
We collect information directly from consumers, from website interactions, and from service providers that support our business operations.
2. How We Use Personal Information
We use personal information for legitimate business purposes, including:
- Connecting consumers with participating lenders and financial service providers
- Processing and evaluating inquiries
- Providing customer support
- Improving website performance and user experience
- Preventing fraud and unauthorized activity
- Maintaining security and compliance
- Sending service-related communications
- Delivering marketing communications where permitted by law
We only use personal information in ways that are consistent with applicable privacy laws.
3. How Information Is Shared
We may share personal information with:
Participating Lenders & Financial Service Providers
To evaluate available financial products and services that may fit your needs.
Service Providers
Companies that help us operate our website, manage communications, process requests, and maintain security.
Advertising & Analytics Partners
Providers that help us understand website performance and improve marketing efforts.
Legal & Regulatory Authorities
When required by law, regulation, court order, or to protect our rights and prevent fraud.
New Capital Financial does not sell personal information in exchange for monetary compensation.
4. Your California Privacy Rights
California residents may have the following rights under applicable California privacy laws:
Right To Know
Request information regarding the categories and specific pieces of personal information we collect, use, disclose, or share.
Right To Delete
Request deletion of personal information we maintain, subject to certain legal exceptions.
Right To Correct
Request correction of inaccurate personal information maintained by us.
Right To Opt-Out
Request that we stop certain sharing activities covered by California privacy laws.
Right To Non-Discrimination
We will not discriminate against you for exercising any privacy rights available under California law.
5. How To Submit A Request
California residents may submit privacy requests by contacting us through any of the following methods:
- Email: privacy@newcapitalfinancial.com
- Privacy Request Center: Submit a request through our online Privacy Rights & Data Request Center.
When submitting a request, please provide enough information for us to reasonably verify your identity and process your request.
6. Verification Process
Protecting your information is important to us.
Before processing certain privacy requests, we may require information necessary to verify your identity and confirm that the request relates to you.
The information requested for verification may vary depending on the nature of the request and the sensitivity of the information involved.
If we are unable to reasonably verify your identity, we may not be able to fulfill the request.
7. Authorized Agents
California residents may designate an authorized agent to submit privacy requests on their behalf.
When an authorized agent submits a request, we may require:
- Proof of authorization
- Verification of the consumer's identity
- Additional documentation as permitted by law
We reserve the right to verify both the consumer and the authorized agent before fulfilling a request.
8. Retention Of Information
We retain personal information only for as long as reasonably necessary to:
- Fulfill the purposes for which it was collected
- Comply with legal and regulatory obligations
- Resolve disputes
- Enforce agreements
- Protect our business and customers
Retention periods vary based on the nature of the information and applicable legal requirements.
When information is no longer needed, it is securely deleted or anonymized.
9. Contact Information
If you have questions regarding this California Privacy Notice or your privacy rights, please contact us:
New Capital Financial
Privacy Requests privacy@newcapitalfinancial.com
General Support help@newcapitalfinancial.com
Mailing Address Irvine, California
Effective Date: This California Privacy Notice is effective as of July 1, 2026 and may be updated periodically to reflect changes in our privacy practices or legal requirements. Updates will be posted on this page with a revised effective date.
Explore Related Privacy Resources
Learn about our privacy practices and commitments.
Submit requests regarding your personal information.
Learn how we provide electronic records and communications.
Important information about our lender relationships.